Smithsonian Institute

Research / UX / UI
Project Overview
Applying Design Thinking methodologies, I conducted comprehensive behavioral research to gain deep insights into user needs and expectations. This process laid the foundation for a user-centric approach to our design solutions. By empathizing with the scientists' perspectives, I could align our design efforts with their unique requirements.
My Contributions
In my role at the Smithsonian Institute, I embarked on a transformative journey to enhance the institute's digital presence and facilitate efficient access to scientific data. The challenge at hand was to collaborate with scientists aged over 60, leveraging design workshops to reorganize complex scientific information on the web. My contributions resulted in a user-centric design solution that not only addressed these challenges but also positioned the institute for sustainable growth in the panamenian community.
Embracing the innovative spirit of the Bauhaus movement, I introduced a creative design strategy – the dynamic 'Bull's Eye.' This approach involved strategically placing high-priority scientific necessities within the inner circle, while relegating lower-priority elements to the outer circle. This technique optimally balanced user needs and priorities, fostering an efficient and intuitive web experience.
Explore
My role extended beyond design to fostering collaboration among a diverse range of stakeholders. Through workshops involving scientists, managers, and administrative personnel, I ensured holistic insights were considered in the design process. This inclusive approach resulted in a comprehensive solution that catered to various perspectives.
Workshops
Addressing a critical need, I harnessed the power of Tree Testing, a research technique from Optimal Workshops, to enhance content findability on the website. By tailoring content based on user personas, this approach significantly improved the user experience, ensuring that users could locate information with ease.
Tree Testing
linkedin Twitter Instagram