Liberty Latin America

Design System
Project Overview
Operating at the nexus of Marketing and Developer teams across diverse markets, I orchestrated a cohesive design approach, cementing uniformity and coherence across multiple products and platforms. Leveraging Directus as a Headless CMS, I orchestrated the efficient management and distribution of design assets, empowering teams with the requisite resources to engender on-brand, impactful experiences.
My Contributions
Within the Liberty Latin America project, I assumed a leadership role in the Design System initiative. My contributions encompassed the conception, refinement, and perpetual maintenance of an extensive design framework harmonizing with Liberty Latin America's brand essence and user experience objectives. Guided by Atomic Design principles, I engineered a system with inherent scalability and adaptability, enabling the assembly of intricate interfaces from fundamental, reusable components. This architecture underscored the system's versatility, ensuring it could grow in tandem with evolving design demands.
By harnessing the capabilities of Figma, I expertly translated intricate design principles into practical, user-centric components, readily adaptable across various projects. This strategic approach not only conserved time and resources but also preserved the sanctity of design integrity.

I fortified the project's structure through the utilization of Storybook and Zeroheight, effectively documenting and showcasing design components. This streamlined accessibility empowered teams to seamlessly integrate these elements across diverse applications, fostering a coherent user experience.
Documentation
Central to my approach was the orchestration of cross-functional collaboration via Jira. Through this platform, I expertly coordinated tasks, tracked progress, and swiftly addressed design-related concerns emerging throughout the development lifecycle.

The culmination of these efforts materialized in a dynamic Design System that not only unified the brand's visual identity but also expedited development cycles and enhanced overall user experiences. This approach was instrumental in delivering exceptional, on-brand products across the Liberty Latin America project landscape.
My Approach